I don't understand Fender's M.O. as of late. That guitar looks like something that Xaviere or Jay Turser might make. Or, more realistically, like a Squier Affinity series modified to have a traditional bridge setup. I would like it were it not for the neck having a satin white finish, but I can't see it appealing to most people.
The Chinese-made Squier guitars look higher quality...hell, I'd take this any day. Probably simple enough to put humbuckers in if you want. Too bad it doesn't come in other colors.