Trunk Space has inked a five-year deal giving exclusive naming rights to Scottsdale-based Cold Stone Creamery. Effective today, April 1, the venue has been renamed Cold Stone Creamery Arts and Performance Space.
While Cold Stone Creamery Arts and Performance Space will continue to book outsider art acts, some concessions have been made. First, a Cold Stone-style refrigerator full of the the company's ice cream has been placed in the corner where the vintage photo booth had been. Also, Trunk Space volunteers will now wear the familiar Cold Stone uniform, serving ice cream to the all-ages crowds the space draws.
In a compromise sure to cause some controversy, performing bands will be required to sing songs about ice cream when customers tip.
I wasn't sure what to think at first, but then Meghan McCain and I booked a show there for this summer to promote our new podcast, so it's all good!
