Last night I had a very strange dream. And by strange, I mean it was completely normal but also completely unrelated to anything in my own personal experience, and seemingly coming completely out of nowhere...
It sort of had a documentary feel to it. I was a aging, overweight, divorced black man living in Florida. A backstory was narrated to me that a decade ago, after recovering from a divorce I had decided to turn my life around. I had quit my boring day job (not sure what it was) and decided to start a company that sells delicious peanut butter cookies (baked home-style) by delivery nationwide. My cookies were never sold in any major stores, we only did personal deliveries direct to customers who ordered online.
After the introductory narration, I was walking into my cookie delivery company's headquarters ten years later. The cookie company was a success, and after making millions I had handed the company over to someone else and spent years in retirement. However, in the past year sales had started to drop and the cookie company was beginning to lose popularity. I had returned as the leader of the company to get us back on track, even though I had been happily retired and didn't need any more money. I felt like I had abandoned my company and left it to stagnate, and I had to return as a matter of pride and to follow what was apparently my life dream (to sell cookies across North America)
I brought with me a guidebook which I had been studying recently, teaching me several lessons about customer relations and supply chain management. And as I went around the main offices and the cookie factories, the directions from the guidebook were narrated as I acted them out. However, I had a major disagreement with one chapter of the book which was essentially telling me to think of my customers as mindless automatons whose sole purpose was to deliver money to me. I disagreed because I believed that a major part of my cookie company's prior success had been that I was always treating my customers as human beings, and that we had always taken the extra effort to personalize our cookie deliveries and build relationships with our customers. I was wrestling with the decision on whether to change my company's customer service policies or not when I woke up.
So, like.... what the hell? Where did all the components of this dream come from? Do I have a repressed subconscious desire to start a cookie delivery company? Do the cookies symbolize something else? Does anybody want some delicious homestyle peanut butter cookies delivered directly to your doorstep for six easy payments of $5?